Growth is Inevitable

State of the Blog 2020


I’m coming up on a year since the relaunch of Awesome on 20, so today I’m sharing some reflection on my business and blog. What’s the state of this blog in 2020? The short answer is… not great. But there’s a lot to be grateful for. Let’s get into it.

Growth is Inevitable

How it started

In case you haven’t been hanging on my every word for the past year, I’ll catch you up. I started writing this blog in 2013 when my husband and I were both in very low points in our careers. It was a way for me to be creative and have an excuse to cook and bake a lot. But beyond just sharing recipes, I knew I wanted to remind myself and anyone else who needed to hear it that life could be awesome no matter what your circumstances. It was all a matter of perspective.

I blogged faithfully, three times a week for a little over a year before life got hectic, and I couldn’t give it as much attention. I had it in the back of my mind that it would be cool if it took off, and I could make money off of it like I’d seen other people do. But I had other responsibilities, and over the years, my commitment to my blog waned to the point where sometimes I wouldn’t post for a month or two.

Then last year I lost my mind, became a witch, and decided I wanted to change my life. At the bottom of that weird spiral was the awareness that this blog was what I really wanted to do with my days. I was tired of making other people rich. I wanted my own business, and I wanted it to start with this blog.

So I polished things up, took it seriously, and worked every single day for the past year to try to grow this blog into a business that will allow me to at least cut back to part-time at work.

Where things stand

So if you’re still here, you probably want to know how it went. From a content creation standpoint, the part I can control, it’s been great. I’ve posted consistently three new posts a week, a mix of new recipes and updated photos and stories for old recipes from the days when I didn’t try that hard. I feel like the quality on this blog has grown immensely.

Traffic-wise, nearly every month this year has beaten the same month in previous years. Average views per day is up, and I’m already having my second best year ever, and it’s only October. Things are growing, but the truth is, it’s not nearly fast enough. I’m averaging about 6,000 views a month. If you’re not a blogger, that might sound like a lot, but I really need 10x that to start making money.

Speaking of money, are you ready to hear how much I’ve made in the past year? You’re gonna think I’m crazy. As of this moment, I’ve made £37.44. In a year. So no, I won’t be leaving my job any time soon.

Am I quitting? Hell no!

The nerdy stuff

What I’ve learned from all the studying and analysis I’ve been trying to squeeze into this little venture is that it takes about a year for things to really take off and gain traction. So the best is yet to come. Previously, my best traffic year was 2015. That was the year I was in and out of the hospital for five weeks then packed up and moved from Hawaii to Scotland. I hardly posted at all. And given the fact that my worst year ever was 2019, I feel pretty accomplished. I’m fully confident that my traffic will continue to grow if I keep putting in as much strategic effort as I am now.

I think I am on the verge of being able to move away from Google AdSense and apply for a slightly better paying ad network. And now that I’ve got as good a handle as I’ll probably ever have on SEO without hiring an expert, I’m ready to start focusing some effort on affiliate marketing.

So you might see me suggesting more products that I think you’ll truly love. You are getting a recommendation from a trusted source, and I’m getting a small commission if you decide to buy something. This means I can continue to bring you content you love.

Honestly, I don’t love thinking about money and how to make it, but if you don’t have income, you don’t have a business. You just have to keep trading your time for money and making someone else rich. I’m so ready to get out of that game.

It’s all for you

I think I’ve rambled on for quite long enough, but it was important for me to check in with everyone who has been supporting me over the past year. Thank you for watching me struggle through finding my confidence to speak my itentions to the universe. Thank you for supporting my weird and crazy dreams. Hopefully next year I’ll get to tell you a different story.

If you’ve been thinking of doing something a little bit crazy and making your dreams come true, my advice is to start right now. You might have to do two things at once for a while, but the other option is to just accept less than what you know you’re capable of.

All my love to you, friends. Create your most awesome life. If I can help, just let me know. I’m here for you, cheering you on with a piece of cake and a virtual hug. Thanks for being so awesome.

For more inspiration and behind the scenes, let’s hang out on Instagram. It’s the place to be.

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